About the company

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Our client is a well-established consumer goods organization with a strong presence across modern trade, general trade, and specialty retail channels. With a proven track record of building brands and scaling businesses, the company partners closely with key retail stakeholders to drive sustainable growth.

This role offers the opportunity to lead a significant national sales operation, manage complex channel strategies, and work closely with senior internal and external stakeholders.

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Role Purpose

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To lead and execute the national sales strategy across multiple channels, ensuring strong commercial performance, effective stakeholder management, and consistent execution at retail level.

 

Key Responsibilities

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• Define and implement the national sales strategy in line with overall business objectives.

• Lead sales operations across key channels including department stores, key accounts, retail chains, and specialty outlets.

• Build, manage, and develop a high-performing sales organization with clear targets and accountability.

• Establish and maintain strong relationships with key customers, distributors, and retail partners.

• Negotiate commercial agreements and drive effective in-store execution and visibility.

• Deliver accurate sales forecasting, performance reporting, and market analysis.

• Partner with marketing and trade teams to plan and execute promotions, campaigns, and product launches.

• Ensure strong sales capability through structured training, product knowledge, and service standards.

• Work closely with supply chain teams to manage inventory levels and availability across channels.

• Manage sales budgets and resource allocation.

• Monitor market trends, consumer behavior, and competitor activity to continuously refine sales strategies.​

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Candidate Profile

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• Minimum 10 years’ experience in senior sales or commercial leadership roles within consumer goods

• Strong exposure to managing multi-channel retail environments

• Proven stakeholder management and negotiation capability with key accounts

• Demonstrated experience leading and developing large sales teams

• Strong commercial acumen with data-driven decision-making skills

• Excellent communication, presentation, and influencing abilities

• Bachelor’s degree in business, marketing, or a related field preferred

• Willingness to travel domestically as required

 

How to Apply

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If you are the suitable candidate, please apply NOW, send your CV to:

📩 deananda@elevatepartnersasia.com